Mentorship with Dr Caity
Mentorship with Dr Caity
If you own a busy, profitable gym, but you feel like everything is held together
by you behind the scenes
— That is the work I do.
You opened your gym because you loved coaching. Now you're 3-5 years in and wondering what your next step is.
You might be planning to hand over more responsibility to your head coach but every time you picture stepping back it feels less like freedom and more like a risk you can't afford to get wrong.
You might be dreaming of a second space to build your income. You're profitable enough but what's actually stopping you isn't the money, it's knowing whether what's holding your first gym together will hold up if you expand.
You might be asking yourself if you can actually run at this pace for another ten years.
You love your gym, you love the coaching, but you're tired in a way that doesn't resolve with a good night sleeps. It's got you wondering what is next for you.
Whether you could sell your gym, how you'd actually do that, and what would need to be in place to exit and walk away with actual profit.
I help you see the things you can't, because you're too entrenched in the day to day running of your gym.
I look at the patterns you keep playing out, at a human level, and how they're affecting your ability to run a profitable, well structured gym business.
I audit how your gym is set up right now: your timetable, your team, your pricing, your numbers, your member journey, and find where you're bleeding time and energy. Then I help you rebuild around what you truly want your business to feel like, long term.
I ask why before I ask what, because the problem you see is rarely the problem we end up fixing.
Once we know what's truly driving key issue in your gym, we build the solution specifically to your gym’s needs (not a generic framework that works when you only have 50 members.)
A class that's quiet might be due to your coach, your program, or a membership tier that's pushing your best people out the door. Until we know which one, fixing the wrong thing just wastes another few months.
What to expect when we work together
Days 1 to 30 — Gym Health Diagnosis
We start with a full deep dive audit. Your numbers, your timetable, your pricing, your coaches, and exactly where responsibility currently sits between you and your team. By the end of the first month you'll know exactly what's driving the thing you came to me about, right down to the cause underneath it.
Days 30 to 90 — The Rebuild
We rebuild the systems underneath the diagnosis. That might be your pricing and membership structure, KPIs for your coaching team, or the specific handover plan for your head coach. You start stepping back from the parts we've rebuilt as we go, and we adjust in real time as it happens.
Beyond 90 days — Implementation and Challenge Support
This is where the real work gets tested. Things will get hard, plans will need to pivot, and you'll hit decisions you didn't see coming when we first mapped this out. I'm here if the change feels like a challenge, plans need to pivot, or decisions you didn't see coming need your attention. I'm your second brain, on call for decisions, hard conversations, or talking you through upskilling a team member.
Areas we work on in your business
Leadership and handover — Building a team who can run your standard on the gym floor, coach your members, and make calls without you in the room
Pricing and offers — pricing set with intention, matched to what your gym and your coaching are actually worth
Real financial clarity — margin per member, retention rate, and the numbers that tell you whether the business is actually working
Systems — the structure that lets your gym run on a day you're not there
Content, website and email systems — reviewed and rebuilt so they reflect the gym you're actually running now
Positioning and messaging — stating your standard plainly enough that the right members recognise it straight away
Client experience and retention — relationships that keep members past the first term, built on trust they can feel
Community and referrals — members who stay long enough to advocate for you, because they trust what they're part of
Team and culture — a coaching team that grows into real ownership, so decisions stop running through you by default
Quarterly planning — a plan built around what will actually move your gym forward this quarter, not a longer to-do list
Data and decision making — numbers you use to make decisions, so you're never guessing where you stand
Leadership capacity — the stamina to run this gym for years, at a pace you can actually sustain
Expansion or exit planning — what needs to be true before you open a second space, or before you could sell this one
What previous clients have to say
“I've come out of 8 months of mentorship not only with a stronger business, but also with a stronger sense of self and more confidence as a person. I could not recommend Caity more highly”
Kaylene - Osteopath + Studio Owner
Canada“ Before mentorship, I was anxious about expanding my business and didn’t feel particularly confident I could navigate where things were heading. Working with Caity helped me develop new skills and create a business and lifestyle with much more autonomy and sustainability. Overall, I’d describe the process as transformative. It was challenging at times, but it gave me insights I genuinely don’t think I would have reached on my own.”
Patrick - Gym Owner
Australia
“Before I started working with Caity, I was in shambles trying to run a growing business I didn't have the skills to keep up with.
I could coach but I had no idea what systems and processes I needed in place to support the back end. Over 6 months of mentorship that has completely changed and I have never been more profitable”
Destiny - Coach + Business Owner
Australia 
-
Most academies give you the curriculum for that week, on their timeframe, not yours. This is built around your gym, your numbers and your specific decisions.
-
Most people aren't. The problem you see is rarely the one we end up fixing. A class that's gone quiet could come down to your coach, your program, or a membership tier that's pushing your best people out the door. We work through the audit together and find what's actually driving it.
-
Yes, most people I work with do. The work is usually less about building a team from scratch and more about getting your head coach to a point where they can run your standard without you in the room.
-
That's expected, not a sign something's gone wrong. Once we're past the initial rebuild, I'm your second brain, on call for decisions, hard conversations, or retraining a team member who's still finding their feet.
-
That's exactly the stage this is built for. We work out what's actually holding your first gym together, and whether it would hold up somewhere else, or in someone else's hands.
-
One 60 min call a month with me, plus whatever time it takes to run the specific system we're rebuilding that month. It's built to fit around running your gym, not compete with it.
-
$1,800 a month, including the monthly call, the resource library, the audit, and ongoing support between sessions. I offer 6 or 12 month packages and will recommend based off your unique circumstances.
Frequently Asked Questions
Mentorship is a conversation before it's a commitment.
Get in touch and we'll jump on a call to work out if it's the right fit, whether that's straight into 1:1 mentorship or starting with a Strategy Session first.
